In 1999, Taiwanese-Americans Ben Liao and April Tsao established Signet Tours in Los Angeles. At that time, there were limited quality tour options for the Chinese-American community. Their mission was clear: despite the uncertainties of the future, they aimed to provide every VIP who chose a Signet tour with a sense of confidence before departure and a fulfilling experience upon their return.
By 2008, Supera Tours was born as the sister brand to cater to English-language travelers with the same straightforward mission—to make it easy for travelers to find a trustworthy tour company and to deliver the highest quality, most rewarding tours for everyone.
Though our two brands cater to different audiences, we remain committed to our founding philosophy: to meticulously design and manage every aspect of our tours, from start to finish, ensuring our travelers have unforgettable experiences.
Through dedication and faith, we work tirelessly to fulfill our promise every day. Each itinerary is crafted with care, from significant details like destination inspections and guide training to finer points such as the specific orientation of hotel rooms and the taste of every meal. We are meticulous in our service throughout the journey, and we are grateful to see our efforts bear fruit. Today, our organization has expanded with offices in the US, Canada, Taiwan, and China, a team of over 60 elite tour guides worldwide, tours spanning five continents, and hundreds of thousands of satisfied travelers.
Together with our guests, we have reached Everest, explored the tranquil mystery of Machu Picchu at dawn, admired the beauty of Mount Fuji, and made lasting friendships along the way. Exceptional travel is an art that adds depth and vibrancy to life.
For over 15 years, Supera Tours has remained conscientious and reliable, staying true to our original mission of leading travelers to explore the world in an elegant way, making every trip a life-enriching experience.
The name Supera Tours embodies our commitment to offering a "superior touring experience." We consider our community of travelers as our SUPERASTARS, and we like to think of ourselves as SUPERAHEROES, sharing the magic of great travel with you, our valued friends.