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Our Story

SUPERAHEROES + SUPERASTARS

In 1999, Taiwanese-Americans Ben Liao and April Tsao established Signet Tours in Los Angeles. At that time, there were limited quality tour options for the Chinese-American community. Their mission was clear: despite the uncertainties of the future, they aimed to provide every VIP who chose a Signet tour with a sense of confidence before departure and a fulfilling experience upon their return.

By 2008, Supera Tours was born as the sister brand to cater to English-language travelers with the same straightforward mission—to make it easy for travelers to find a trustworthy tour company and to deliver the highest quality, most rewarding tours for everyone.

Though our two brands cater to different audiences, we remain committed to our founding philosophy: to meticulously design and manage every aspect of our tours, from start to finish, ensuring our travelers have unforgettable experiences.

Through dedication and faith, we work tirelessly to fulfill our promise every day. Each itinerary is crafted with care, from significant details like destination inspections and guide training to finer points such as the specific orientation of hotel rooms and the taste of every meal. We are meticulous in our service throughout the journey, and we are grateful to see our efforts bear fruit. Today, our organization has expanded with offices in the US, Canada, Taiwan, and China, a team of over 60 elite tour guides worldwide, tours spanning five continents, and hundreds of thousands of satisfied travelers.

Together with our guests, we have reached Everest, explored the tranquil mystery of Machu Picchu at dawn, admired the beauty of Mount Fuji, and made lasting friendships along the way. Exceptional travel is an art that adds depth and vibrancy to life.

For over 15 years, Supera Tours has remained conscientious and reliable, staying true to our original mission of leading travelers to explore the world in an elegant way, making every trip a life-enriching experience.

The name Supera Tours embodies our commitment to offering a "superior touring experience." We consider our community of travelers as our SUPERASTARS, and we like to think of ourselves as SUPERAHEROES, sharing the magic of great travel with you, our valued friends.

The Supera Way

With ingenuity, we promise you peace of mind

MADE FOR MEMORIES

We believe travel should be leisurely walks down memory lane, not sprints. In the spirit of promising you the most memorable once-in-a-lifetime trips, we are constantly striving to make our guests feel honored, comfortable, and happy.

TOURS DESIGNED BY TRAVELERS FOR TRAVELERS

We love travel, so touring excellence is at the heart of everything we do. We nitpick all details of our tours from transportation to each hotel room and meal, experiencing them ourselves to strictly control the quality of our trips, ensuring our travelers can go without regret.

DEDICATED GUIDE AND SERVICE TEAMS

Our world class team has grown through years of training, annual tour guide meetings, and activities, and we are blessed to have been awarded high praise from our guests: “The service and professionalism of your guides have exceeded our expectations.” Our team members around the world are responsible for all details 24/7, keeping an eye on changing situations in real time to ensure everyone a safe and smooth journey.

HOTELS ARE MORE THAN JUST A BED

A hotel is not merely a place to rest your head. We hand-pick each one to give you comfort, great views, unique experiences, and above all, memorability. We carefully consider locations to let your mind, body, and spirit wander freely in our surroundings while feeling at home.

TRAVEL BY TASTEBUD

Every culture communicates through the art of dining, so we treat food as a priority for all great trips. The only thing we love more than eating great food is SHARING great food with our travelers. We hand-pick each great meal by following our senses to lead us to memorable Michelin star restaurants, insider favorites, and local street carts.

PEACE OF MIND FOR OUR SUPERASTARS

Honesty, comfort, and peace of mind are our service tenets. We provide high-definition headsets on tour, porterage (Sorry! Not available in all areas.), branded bottled water, restroom fees, and 24/7 team support, so you can travel worry-free. Leaving you only to decide where you want to go next!

The Supera Way

MADE FOR MEMORIES

We believe travel should be leisurely walks down memory lane, not sprints. In the spirit of promising you the most memorable once-in-a-lifetime trips, we are constantly striving to make our guests feel honored, comfortable, and happy.

The Supera Way

TOURS DESIGNED BY TRAVELERS FOR TRAVELERS

We love travel, so touring excellence is at the heart of everything we do. We nitpick all details of our tours from transportation to each hotel room and meal, experiencing them ourselves to strictly control the quality of our trips, ensuring our travelers can go without regret.

The Supera Way

DEDICATED GUIDE AND SERVICE TEAMS

Our world class team has grown through years of training, annual tour guide meetings, and activities, and we are blessed to have been awarded high praise from our guests: “The service and professionalism of your guides have exceeded our expectations.” Our team members around the world are responsible for all details 24/7, keeping an eye on changing situations in real time to ensure everyone a safe and smooth journey.

The Supera Way

HOTELS ARE MORE THAN JUST A BED

A hotel is not merely a place to rest your head. We hand-pick each one to give you comfort, great views, unique experiences, and above all, memorability. We carefully consider locations to let your mind, body, and spirit wander freely in our surroundings while feeling at home.

The Supera Way

TRAVEL BY TASTEBUD

Every culture communicates through the art of dining, so we treat food as a priority for all great trips. The only thing we love more than eating great food is SHARING great food with our travelers. We hand-pick each great meal by following our senses to lead us to memorable Michelin star restaurants, insider favorites, and local street carts.

The Supera Way

PEACE OF MIND FOR OUR SUPERASTARS

Honesty, comfort, and peace of mind are our service tenets. We provide high-definition headsets on tour, porterage (Sorry! Not available in all areas.), branded bottled water, restroom fees, and 24/7 team support, so you can travel worry-free. Leaving you only to decide where you want to go next!

SUPERASTARS

Rejoice in meeting friends, travel the world together
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global SUPERAHEROES

Quality, Value, Integrity, Detailed, Sharing
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The best way of life, nothing is better than
Being with a group of like-minded people,
Journeying together on the same path of ideals.
Look back, there is a story along the way,
Look down, step firmly,
Look ahead, the direction is clear!

Awards

Do the right thing, recognition will follow
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